Finland can be difficult to enter from abroad. We help B2B SaaS companies find the right accounts, open sales conversations and build a local pipeline before hiring a local sales team.
Finland is often overlooked by international vendors. For B2B SaaS companies targeting Northern Europe, that can mean less noise and a realistic chance to win early customer references. We see particularly strong potential in construction, technology, financial services and other industries investing in digitalisation.
We identify the most promising accounts, speak with the right decision-makers and use what we learn to refine your sales approach.
We normally start with a pilot lasting between two weeks and two months. During the pilot, we contact real buyers, test the message and learn which accounts respond. At the end, we review what worked and decide whether to continue. If the market responds, we can build a 6–12-month programme around the strongest segments and opportunities.
TNG’s senior Sales Development Representatives perform the outreach under the direction of our COO, CEO and Head of GTM.
We work alongside your sales team. We find the right Finnish companies, reach the people you want to meet and make sure every meeting has a clear purpose. We also help your team prepare, understand local business culture, follow up and move opportunities forward.
Our founders have helped scale category-leading technology companies, including one that achieved an eight-figure exit. We know a booked meeting is useful only if your sales team can turn it into a real opportunity, so our support continues after the introduction.
Finding companies that match your ideal customer profile is the easy part. Getting senior decision-makers to respond and take a meeting is where local experience matters.
We know how to get into the right rooms in Finland. Our team has booked meetings with executives across every C-suite function and opened conversations with specialist buying groups in AI, enterprise HR, financial regulation and complex B2B technology.
Appfarm entered Finland with no existing pipeline. We arranged meetings with Finnish companies that matched Appfarm’s ideal customer profile, giving Appfarm real sales conversations and a Finnish pipeline to build on. Read the Appfarm Finland market-entry case study.
This is a good fit if you already have product-market fit in another market and a sales team ready to attend meetings and move opportunities forward. It is especially relevant if Finland is part of a wider Northern European expansion.
Start with a focused sales pilot. Test your ideal customer profile (ICP), positioning and market response before hiring a country manager or building a local team.
Not necessarily. Many B2B SaaS companies can validate demand and begin developing pipeline before committing to a local entity.
The initial pilot normally lasts between two weeks and two months. Longer programmes typically run for 6–12 months.
Depending on the engagement, deliverables can include leads, meetings, follow-up meetings, qualified opportunities, pipeline, stakeholder coordination, event support, lead management and sales-process guidance.
Book a short call. We’ll look at your ideal customer profile, estimate the Finnish opportunity and suggest which customer segments to test first.
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